Toilet Care in Morocco - New Report Available
Retail value sales of toilet care grow by 15% in 2013 to reach Dh71.7 billion. This is higher than review period CAGR of 9%. The strong growth was enabled by investments in the category in the rim blocks category by key players, such as Geprocor and GTC Morocco SA, which entered the market in 2012. At relatively high prices, rim blocks mainly target middle-income consumers and are not yet fully integrated in the cleaning habits of the Moroccan population.
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