Report Published: "Direct Selling in Denmark"
Despite growth in 2013, direct selling remains a marginal category in Denmark. Sales per capita stand at EUR11, well below the Western European average of EUR24. The small size of direct selling in Denmark reflects how Danish consumers tend to be highly critical towards the business concepts and methods of most direct sellers. Well-established international multilevel marketing companies are often conceived as legal pyramid schemes, whose existence is based on dishonest recruitment methods, exaggerating the financial possibilities of new distributors.
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