Recently Released Market Study: Luxury Writing Instruments and Stationery in France
Quite unexpectedly, sales of luxury writing instruments and stationery are not so affected by the gloomy economic context of 2012/13. First, the category benefits from the entrance of brands and players that are not traditionally positioned in the luxury market (for instance, Faber Castell, Pelikan and Staedtler), but that launch pens and pencils priced at more than EUR100. Then, the sustainable development indirectly benefits the category: Disposable rollerballs, such as Bic, are still useful...
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