Recently Released Market Study: Irons in Russia
In 2013 irons continued to grow increasing by 6% in volume and 9% in current value terms. By the end of the year irons continued to be one of the most saturated categories, being present in almost every household with a penetration level of 98% across Russia. The category continued to be driven mostly by replacement sales, given that the average replacement cycle of irons is six years. Moreover, sales were also stimulated by the introduction of new innovative multifunctional...
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