"Spreads in Russia" Published
Despite the fact that spreads, such as jams and preserves, was traditionally produced by Russians at home, changing lifestyles are leading them to increase their consumption of industrially manufactured spreads and therefore to choose branded goods. This is due to the constantly increasing pace of life and lack of time for making home-made preserves. Demand for packaged industrial spreads is also supported by the growing penetration of modern retail, which promotes quality and accessible products. Finally, the storage of home-made...
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