Report Published: "Market Research in Saudi Arabia: Industrial Report"
Market research services in Saudi Arabia expand 36% in value terms from 2007 to reach SR1.0 billion in 2012, underpinned by growth of economy and population. Business-to-business is the major customer group of market research services, accounting for almost 100% of total market in 2012. Value of imports increases 34% over review period; penetration remains at 19% in 2012. Local market researchers' turnover reaches SR819 million in 2012, up 36% from 2007, exports remain negligible over period under review. Local...
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