New Market Research Report: Other Hot Drinks in the Philippines
Other hot drinks volume growth was sluggish in 2013. Growth slowed compared to 2012, with volume sales increasing by 2%, as the market faced higher competition from alternative products like instant coffee. Growth was largely driven by population expansion and the faster paced lifestyle of consumers, which stimulated demand for convenience. It should be noted that the local market for instant coffee grew rapidly as innovation succeeded in raising demand of the category.
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