New Market Report: NRT Smoking Cessation Aids in Ireland
January 2013 saw the Irish launch of Nicorette QuickMist. The launch of this product was timed to maximise the elevated potential demand at this time of year as giving up smoking is a popular New Year's Resolution among many Irish smokers. Irish consumers have been aware of the existence of this product for some time, mainly through advertising on non-terrestrial television, with McNeil Healthcare (Ireland) Ltd benefiting from the worldwide advertising of the product by parent company Johnson & Johnson...
View full press release