Cheese in Malaysia - New Study Released
Increased exposure to overseas cultures through travelling and internet use have raised consumers' sophistication. This in turn has enhanced consumers' willingness to try out various products. The rising health consciousness of consumers has also seen them more willing to try out chilled processed food, which is perceived to be fresher than canned/preserved food. As a result, chilled processed meat looks set to manage to register 4% current value growth in 2013.
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