Recent Study: Sanitary Protection in Colombia
During 2013 current value sales of sanitary protection excluding wipes grew by 5% which was better than the review period. The increase in female population between 12 and 54 years, which increased by 6% between 2008 and 2013, along with the rising participation of women in the workforce, and the innovation, segmentation and strong promotional activity contributed to maintaining price stability and positive performance of the category.
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