New Market Research Report: Hot Drinks in China
In 2013, the overall slowdown in the domestic economy left a negative impact on the total volume growth of hot drinks in China. Soft drinks are the main competitor of hot drinks. The long-lasting hot summer in 2013 provided more opportunities for soft drinks in China, and the ongoing character of soft drinks also led consumers to shift from hot drinks to soft drinks. Meanwhile, decreasing market demand might also have been due to lack of innovations from producers.
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