Recently Released Market Study: Concentrates in Nigeria
Concentrates is a slow-growing category within soft drinks in Nigeria, but it is still seeing steady positive growth. Parents normally add such drinks to their children's lunch packs for school, with product type offering middle- and lower-income parents cheaper alternatives. The Ribena brand from GlaxoSmithKline Nigeria Plc is a household name, particularly among children, and the powder concentrates brand of Nutri C from Nutrifood Indonesia PT is also becoming more popular. Although the liquid concentrates category is unable to keep...
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