New Market Report: RTD Tea in Nigeria
While RTD tea is relatively new in Nigeria, having first appeared in 2008 under the Cway Ice Tea brand from Cway Food & Beverages Co Nig Ltd, the category has seen volume sales increase steadily since then. This growth is attributed to the marketing strategy employed by producers that position their brands as a healthier alternative to carbonates and a close substitute to juice (products are sometimes flavoured with fruit to benefit from the increasing popularity of fruit flavours). Nevertheless,...
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