Air Care in Australia - New Report Available
Sales of air care products increased by 4% in current terms in 2013. Product innovation and strong spending on advertising maintained interest in air care in Australia. Reckitt Benckiser (Australia) Pty, the category leader, launched in July a massive campaign to support the new Air Wick multicolour black edition candles. The company built tunnels over the main escalators at several Westfield shopping centres across Australia, simulating the ambience created by candles. Inside the tunnels, the new purple blackberry fig fragrance...
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