Market Report, "Health and Beauty Specialist Retailers in Venezuela", Published
The largest drugstores/parapharmacies continued expanding in 2013. Farmacia Saas, part of Comercial Belloso CA, the largest network, added 16 outlets in 2013 to reach 220. Other examples were Botiqueria, which grew from 99 to 122, and Farmatodo, expanded from 138 to 146 outlets. This outlet growth drove channel development in a year where most retailers suffered stagnation. The expansion was a positive response to consumer preference, as Venezuelans shifted from traditional, small pharmacies to comfortable, large stores. Value-added services, such...
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