New Market Report Now Available: Packaged Food in Russia
Strong competition in packaged food pushed manufacturers to search for unique features for their products. Thus design and positioning become more important, especially for traditional products. The review period saw ongoing attempts by manufacturers to appeal to consumers' nostalgic feelings and their search for packaged food products offering similar quality to food prepared at home. The hectic lifestyles of modern society drove the switchover to industrially produced products, which led to...
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