New Report Available: Concentrates in Estonia
Concentrates continued to experience accelerated, although still moderate growth in total volume terms in 2013. As raw material prices for concentrates increased, the category experienced increases in value sales and unit prices. Nevertheless, liquid concentrates continued to enjoy a price advantage over its major substitute, juice. The quality of some liquid concentrates exceeds that of juice drinks (up to 24% juice). Within powder concentrates, powder sports drinks concentrates continued to account for the vast majority of sales.
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