Market Report, "Surface Care in Australia", Published
Although multi-purpose cleaners continued to be the largest category within surface care in 2013, industry sources reported that Australian consumers were once again demanding products specifically designed for a particular area of the house, such as kitchen cleaners and bathroom cleaners. In fact, after more than four years of decline, both of these categories recorded current value growth of 1% in 2013. Industry sources have indicated that one of the key reasons for this switch was a strategic decision by...
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