Ice Cream in Russia: New Research Report Available at Fast Market Research
The ice cream category is set to continue its consolidation in 2013, along with aggressive activities from the main players. The large manufacturers continued to invest in promotion and supporting their core brands, including development of new products and manufacturing and distribution programmes, resulting in increasing brand awareness and higher demand for branded products. Quality became more crucial, in parallel with an increasing number of low-quality products. Consumers were ready to pay more for brands which promised traditional recipes, and...
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