Market Report, "Breakfast Cereals in Russia", Published
The constantly increasing pace of life and variety of pastimes are leading an increasing number of Russians to look for easy meal solutions. Growing health concerns limit the options and are increasing the popularity of breakfast cereals. Breakfast cereals is perceived as a light, healthy and energy-providing breakfast, which does not require extra time for cooking. The consumption of breakfast cereals also increased consumption of drinking milk, leading to many children to drink the recommended amount per day.
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