Now Available: Gum in Serbia
As was the case with other impulse and indulgence categories, the fallout from the economic crisis continued to depress demand for gum in Serbia in 2013. However, the decline in total gum volume sales was slower than that recorded the previous year, while growth in total current value sales was up slightly on 2012. This modest improvement was partly due to signs that the worst years of the crisis were over, with renewed confidence about the short to medium term...
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