Just Released: "Concentrates in the United Kingdom"
In spite of concentrates being good value for money given their 1:4 to 1:10 dilution ratio, volume sales have been decreasing over the review period, including in 2013, by 3%. The trend for concentration in many other FMCG categories has translated in soft drinks by increasingly concentrating these drinks. Britvic for example, started to offer a double concentrated version of its Robinsons brand during the review period, with smaller quantities need in order to make a litre of drink. This...
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