Market Report, "Dried Processed Food in Austria", Published
Dried processed food was influenced by two distinctive trends in 2013. On the one hand, consumers increasingly opted to cook at home. As many Austrians become aware of healthy nutrition, they are opting to prepare food themselves from scratch using fresh and healthy ingredients. On the other hand, the growing trend towards meals which are not typically Austrian was also observed. Exotic meals, primarily Asian dishes which feature rice and noodles, are in strong demand. Consequently, dried...
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