Recent Study: Refrigeration Appliances in Turkey
In 2013, refrigeration appliances in Turkey recorded 23% volume and 25% current value growth. Despite the decline in growth of sales of new homes, volume growth was driven by kitchen renewals by mostly middle-class households aspiring to kitchen formats introduced by new buildings. Current value growth was a result of a shifting consumer preference towards more-advanced models that offer increased functionality, improved energy efficiency and design features. After reaching its peak in 2011, sales of homes recorded only a 6%...
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