Report Published: "Laundry Care in Morocco"
Laundry care current value sales increased by 1% in 2013 to reach Dh3.1 billion in 2013. Eco friendly and concentrated detergents increased their market share to progressively replace regular detergent. The Government, in partnership with the Ministry of Ecology addressed several initiatives since 2011 to increase the awareness of the added value of eco-friendly and bio products for both the environment and the health of the households. Concentrated products are progressively replacing powder ones and integrated an increasing number of...
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