New Market Study Published: Sports Nutrition in the United Kingdom
Despite the VAT increase that hit the category at the end of 2012, in 2013 sports nutrition continued to be very dynamic, growing by 16% in current value terms and reaching value sales of GBP301 million. Players managed to react promptly to the VAT increase, and were able to maintain the strong growth that characterised the category throughout the review period.
View full press release