Report Published: "Sports and Energy Drinks in Indonesia"
Many sports drinks and energy drinks are positioned as health supplements for active individuals. With better economic conditions and the hectic schedule of urban lifestyles, consumers are turning to sports and energy drinks to boost their stamina. Manufacturers of sports and energy drinks actively promote functional benefits of their products towards health and stamina. Indonesian consumers are still very much influenced by marketing and communication strategies, spurring healthy growth of this category.
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