New Market Report Now Available: Air Care in Peru
Frequent innovation and advertising of new products was successful in retaining the interest of consumers, which was reflected in positive retail volume and value sales growth. Manufacturers constantly offered new fragrances, and promoted new designs and formats on television. Wealthier customers were eager to try out new products besides buying existing ones, even at higher prices. Thanks to the strong advertising of electric and spray/aerosol air fresheners and the growing presence of cheaper alternatives, air care was able to expand...
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