"Men's Grooming in Turkey" Published
In 2013 men's grooming saw double-digit current value growth, as a result of a number of important new launches. An example of a new launch is the Axe Apollo series by Unilever, which comprises spray deodorant, shampoo and shower gel. However, the most important trend that stimulated growth in men's grooming was an increasing number of urban men with professional jobs, who attach importance to their personal hygiene and appearance. Furthermore, the improved economic situation in the country was...
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