New Market Research Report: Consumer Health in the US
With a severe flu season and terribly high pollen levels during the year, consumer healthcare grew at a strong rate in 2013, helping to boost OTC cough and cold remedies. Sports nutrition grew the fastest with manufacturers innovating to create more approachable formulations and convenience formats to accommodate more mainstream as well as female consumers. Weight management and paediatric consumer health also showed strong growth in 2013. Preventive health and wellness campaigns continued to...
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