New Market Research Report: Sets/Kits in Greece
Sets/kits is among the least affected categories by the recession, as these products represent a good value-for-money option against single products in categories like fragrances, colour cosmetics and skin care. Nevertheless, the continuous decline in disposable incomes did take its toll in 2013. Consumers refrained from purchases of products of secondary importance (especially fragrances and colour cosmetics that are frequently promoted in kits) hence leading to negative growth for sets/kits.
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