New Market Report Now Available: Bottled Water in Germany
Bottled water volume sales increased by 5% in 2013 to reach 2.4 billion litres. This was significantly higher than the volume sales increase of 2% evident in 2012. The key drivers of higher volume growth are threefold: a) larger volumes of still bottled water are being produced by manufacturers in order to achieve per-unit cost savings; b) the consequent price deflation evident in 2013, which was exacerbated by competition among grocery and mass retailers; c) the higher demand for healthy,...
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