New Market Study Published: RTD Tea in Indonesia
Growing urbanisation and population coupled by the growing lifestyle of convenient drinks primarily among younger urban consumers contributed to the growth of RTD tea in 2013, which recorded 7% off-trade volume growth, to reach 1.5 billion litres. In anticipation of the growing demand, manufacturers continued to offer various variants of RTD tea. A significant number of new launches were witnessed in 2013 and received a positive response as the trend towards convenience drinks increased among the current generation. Manufacturers of...
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