Soft Drinks in Cameroon - New Study Released
Soft drinks continued to develop positively in 2013. This performance was underpinned by population growth, rising disposable incomes and other favourable economic indicators, but was also driven by new launches, marketing activities and improvements in distribution. Following this steady growth in demand, more players responded to the increasing competition, particularly between Societe Anonyme des Brasseries du Cameroun (SABC) and Source du Pays. SABC reduced its pack sizes as a result. This...
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