New Market Research Report: Wipes in Australia
In 2013, wipes grew by 5%, showing the strongest growth within the last four years and bringing sales to a total of A$244 million. Household care wipes showed 12% growth, with particularly strong 15% growth in all purpose cleaning wipes due to the convenience of these multipurpose products. Special wipes, such as furniture or bathroom wipes, are available but they are increasingly being replaced by the more convenient all purpose wipes. Consumers value convenience above all other factors when it...
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