Recent Study: Charge Cards in Hong Kong, China
Reward programmes are a popular way to attract new customers and expand customer spending amounts. To differentiate the unique positioning of charge cards, card issuers tend to provide more exclusive service to card holders. For instant, American Express Peninsula Gold card membership can entitle customers to enjoy the art of fine dining, spas and luxurious hotel stays at preferred prices. They can experience the pleasure of special promotions throughout the ear and concierge service. The...
View full press release