New Market Report: Irons in Hungary
The retail volume of irons increased insignificantly in 2013 by only 3,000 more units, which was 1% growth. In current value terms the performance was better, although the 7% increase compared to 2012 was mostly the result of increasing unit price prices. Irons was very saturated in Hungary in 2013 with nearly every household having at least one iron. Vast majority of 2013 iron purchases were for replacement of older models to more efficient and better-designed ones.
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