Recent Study: Soft Drinks in Indonesia
In May 2013, the Indonesian government finally decided to increase the fuel price significantly, which further led to diminishing purchasing power of consumers and higher inflation rates in 2013 compared to the previous year. As a result, Indonesian consumers became more cautious regarding spending, with soft drinks being no exception. Despite decelerating, volume growth of soft drinks remained positive and respectable during 2013, supported by a flurry of new product launches, aggressive...
View full press release