Retailing in Romania - New Market Study Published
During the review period, retailing in Romania showed signs of improvement considering the general tendency of Romanian consumers to head towards modern retailing at the expense of traditional. The demand for low-priced products continued to be high given that the economic situation of the country was greatly affected by the 2008 crisis, as well as the turbulence in the political arena. However, since 2012, the social measures taken by the Romanian government to cope with the economic...
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