Breakfast Cereals in Taiwan - New Study Released
Breakfast cereals is expected to record stable growth during 2013, with value sales set to increase by 4% in current terms, a slight decrease on the previous year. Senior consumers continue to provide strong demand for hot cereals, the largest category within breakfast cereals, as they are a good source of nutrients, easily digestible and remain popular. Categories within RTE cereals are also set to experience strong growth and are increasingly seen as popular alternatives to traditional breakfast choices given...
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