New Report Available: Mixed Retailers in Romania
Mixed retailers lacks attractiveness in the eye of consumers. Its slow growth rate of 1% can be explained by consumers' preferences for more modern outlets which propose a more enjoyable shopping experience. Moreover, the fact that mixed retailers proposes a broader range of products, from economy to high-quality products, has resulted in consumers preferring modern shopping centres over department stores with the latter being perceived as less modern and appealing to modern customers.
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