New Market Study Published: Consumer Health in Thailand
Due to the hectic lifestyle triggered by the rise in cost of living in major cities, Thai consumers continued to choose OTC drugs for self-medication to cure minor ailments rather than queuing for treatment in hospitals and clinics. Thanks to the rich sources of information about healthcare in cyberspace and advertisements of brands in the mass media, Thai consumers are encouraged to use OTC drugs to cure basic symptoms without consultation by doctors. The intake of vitamins and dietary...
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