Hair Care in South Africa - New Market Study Published
Leading market participants continued to launch products that provided value added benefits. Perms and relaxants was the most dynamic category in value growth terms in 2012 showing an increase of 11% and a volume growth of 4%. With hair being one of the defining characteristics that African women use to transform their appearance and since some of the most popular styles include relaxed hair; this has been one of the main drivers within the category.
View full press release