New Market Report: Chilled Processed Food in Iran
Sales of chilled processed food remained very limited at the end of the review period but started to show very good potential in recent years. One of the reasons behind this low base was lack of awareness among consumers which limits chilled processed food to basic products like sausages and kielbasa. However, with the fast urbanisation trend and strong demand from the young population for cool and fast meals, this category started to grow at a rapid rate. Overall, chilled...
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