"Snack Bars in Iran" Published
Awareness of snack bars among Iranian consumers remained very low in 2013 as these products were not available in most retail outlets. Relatively high unit prices also made various consumers reluctant to switch from well known and affordable snacks such as chips/crisps, fruit, countlines and biscuits to snack bars. However, fruit bars, which are also known as lavashak and which have a long standing presence in Iran, have become increasingly popular especially among young consumers. Therefore, snack bars recorded total...
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