Breakfast Cereals in Iran - New Market Report
In 2013, breakfast cereals remained a fairly small category of bakery in Iran, having only had effective presence during the review period. Awareness of these products improved continuously over the review period and the introduction of new products, especially imported brands, gave consumers a chance to try breakfast cereals. However, 2013 was a turning point for breakfast cereals as a sudden change in government policy in Iran resulted in a ban on imported products.
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