New Market Report Now Available: Baby and Child-Specific Products in Estonia
Since the health and well-being of their children remains a crucial issue for the majority of parents in Estonia, baby and child-specific products experienced strong growth during 2012. Although volume sales in the category did increase, much of the strong retail value growth registered in the category during 2012 was the result of unit price growth and the slight shift towards more expensive brands. For example, many Estonian mothers have recently been evaluating the potential value of more natural and...
View full press release