New Market Report: Canned/Preserved Food in Iran
The rapid urbanisation trend, as well as lifestyle changes, are the main reasons behind the relatively strong growth of canned/preserved food during the last ten years. Middle-income families with women working outside the home have been looking for rapid meal solutions that can feed the family without spending lots of time on cooking, and this category has been a good answer to this demand. Relatively affordable unit prices compared to traditional meals also played a key role in this demand...
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