Oral Care in Israel - New Market Research Report
Battery toothbrushes and electric toothbrushes continued to gain popularity in oral care towards the end of the review period. Leading chained retailers such as Super-Pharm Ltd are being very creative in their attempts to make attractive promotional displays for new products in these categories such as the recently launched Oral-B Triumph 5000 and the Colgate Preclinical, each of which released in 2013.
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