Report Published: "Gum in Iran"
Iran still has a very young population and this has been a very good opportunity for suppliers of gum during the last decade. This young generation had significant demand for gum as a cool product. Multinationals, like Wrigley, understood this opportunity and imported large volumes of gum and could target many consumers using correct POS materials. However, as a result of the porous nature of the country?s borders, especially in the western side of the country, smugglers could also spot...
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